Key content and design tips to take into consideration when creating your email campaigns.
Email Marketing Is a Complex Task, and Emails Must Be Designed Well
Considering how important this marketing channel is, it’s worth taking the time on the front end to get it just right, and that begins by establishing the company’s tone and voice, both in the content and the subject line. Aesthetics matter, too, so be mindful of your color, font, and graphic choices. Then, take note of the best time of day to send it out to ensure your emails don’t get buried.
From there, keep clarity front of mind by offering a logical flow of information, good line spacing, and readable fonts, all of which make your emails eminently readable. Your brand should be as clearly established as your content, too, so use short sentences and a consistent email format to help the value of your messages shine through. Get more tips for best email marketing practices in the infographic below!