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Best Practices for Your Email Marketing Design

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Key content and design tips for creating successful email marketing campaigns. Successful email marketing can be a complex task. Considering how important this marketing channel is, it’s worth taking the time on the front end to get it just right. Establish the company’s tone and voice (in the content and the subject line); pay attention to aesthetics (color, font, and graphics). Take note of the best time of day to send it out to ensure your emails don’t get buried. Read on for useful graphics and full article.

Knowing When to Walk Away From a Toxic Client

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Have you encountered a client or customer that is unprofessional, abusive, or disruptive? Makes unreasonable demands? Refuses to take part in your project process and blames you – the provider – for failures? These are toxic clients, and sometimes you need to cut the cord. Identify a toxic client, know when to walk away, and how to proceed professionally.

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