Google is punishing websites for not being HTTPS-compliant. Inevitably, even if your website does not collect data or financial information, if your site retains plain HTTP protocol it will be flagged as Not Secure. In this article, you'll learn what it means to have your site flagged as Not Secure, and why it's absolutely critical to fix it. Spoiler alert: Fat Cat Design can easily fix this for you. A Primer on SSL, HTTPS, and HTTP Before we dive into the details of SSL security and ... [Keep reading...]
Turbocharge Your Business
With online reviews you can gain customer trust, get found online, and get ahead of your competition. The presence of online reviews can be the difference between your company doing "just okay," and being a rock star. In an earlier blog post, I wrote about the importance of online customer reviews, and how critical they are to the success of your business. Whether you sell widgets, provide a service, have a brick-and-mortar retail location, or work from a virtual space, today’s ... [Keep reading...]
Tell Me How You Really Feel
Your most valuable business asset is your reputation. Your company's online reputation, when enhanced with positive customer reviews, can boost SEO, strengthen credibility, lend authenticity, and of course entice new clients and customers to seek out your products or services. Indeed. As Martin Holsinger outlines in his book, Contractor Marketing Simplified, if someone were to ask you to identify your company’s most valuable asset, you might think money, raw assets, property, your ... [Keep reading...]
I Am Divine Genius
Change your thoughts; change your life. About a year and a half ago, a Facebook post published by someone I follow, Dr. Mark Mincolla, popped into my social media feed. If you’re not familiar with Dr. Mincolla, he is an author and natural health care practitioner who has transformed the lives of thousands of people, and I find him infinitely inspiring. The graphic he posted was simple: Reciting I am divine genius internally for 8 minutes, twice a day for 16 weeks, will rewire the brain ... [Keep reading...]
Hoarding
Hoarding, purging, and retrieval. I admit it; I'm a hoarder. That is, I hold onto countless elements relevant to my business. I accumulate, cache, amass, stockpile, and maintain files, notes, folders, images, and email threads. If there is a remote possibility for the need to reference information down the road, those pieces of data are funneled to a physical or electronic folder. The one time I drifted from this (overly) rigid standard was a purging expedition prompted by my husband, who ... [Keep reading...]