Articles - Fat Cat Design

Best Practices for Your Email Marketing Design

Key content and design tips for creating successful email marketing campaigns. Successful email marketing can be a complex task. Considering how important this marketing channel is, it’s worth taking the time on the front end to get it just right. Establish the company’s tone and voice (in the content and the subject line); pay attention to aesthetics (color, font, and graphics). Take note of the best time of day to send it out to ensure your emails don’t get buried. Read on for useful graphics and full article.

Logo Design 102: Simple tips to increase sales + FREE logo review

8/15/21 By Jamie Ross

Your logo can be the first thing potential customers see, and it can make or break your company’s sales. In order to convert your audience into customers, your logo needs 4 simple things: it should reflect your brand, show what you offer, display how you alleviate customer pain points, and demonstrate how you differ from others in your industry.

Logo Design 103: How to DIY design a logo for your business

8/15/21 By Jamie Ross

Are you seeking to create a company logo without hiring a professional designer? Your logo can be the first thing potential customers see, and it can make or break your company’s brand. Here’s what you need to know about designing a logo that resonates with your audience.

Outsourcing Explained

7/15/21 By Tina Martin

How does outsourcing help your business and what are the advantages? Learn which tasks to offload and which ones to tackle in-house. As a small business owner, you have a lot on your plate. As your business grows, your continued success will require offloading some tasks to others. Free up time and focus on running your business by outsourcing.

How To Create and Manage a Productive Remote Team

5/18/21 By Tina Martin

5 Key Steps to Successful Remote Team Management: You can reap many benefits by implementing an effective remote team and allowing employees to work from home. According to Global Workplace Analytics, remote work increased 173 percent in the United States between 2005 and 2018. If you are considering creating a remote team for your company, here are 5 key strategies and best practices to consider.