With online reviews you can gain customer trust, get found online, and get ahead of your competition. The presence of online reviews can be the difference between your company doing "just okay," and being a rock star. In an earlier blog post, I wrote about the importance of online customer reviews, and how critical they are to the success of your business. Whether you sell widgets, provide a service, have a brick-and-mortar retail location, or work from a virtual space, today’s ... [Keep reading...]
Tell Me How You Really Feel
Your most valuable business asset is your reputation. Your company's online reputation, when enhanced with positive customer reviews, can boost SEO, strengthen credibility, lend authenticity, and of course entice new clients and customers to seek out your products or services. Indeed. As Martin Holsinger outlines in his book, Contractor Marketing Simplified, if someone were to ask you to identify your company’s most valuable asset, you might think money, raw assets, property, your ... [Keep reading...]
Hoarding
Hoarding, purging, and retrieval. I admit it; I'm a hoarder. That is, I hold onto countless elements relevant to my business. I accumulate, cache, amass, stockpile, and maintain files, notes, folders, images, and email threads. If there is a remote possibility for the need to reference information down the road, those pieces of data are funneled to a physical or electronic folder. The one time I drifted from this (overly) rigid standard was a purging expedition prompted by my husband, who ... [Keep reading...]