Having an online presence is a necessity these days, and it goes hand in hand that updating your site with fresh content on a regular basis is essential. Websites are never meant to be a “set it and forget it” marketing tool. An untouched site becomes a stagnant graveyard from a customer’s perspective as well as by search engines indexing the site. But the reasons for regularly publishing fresh website content goes beyond those two basic premises. Let’s explore the key reasons for keeping your ... [Keep reading...]
Don’t Let Your Website Be Flagged as ‘Not Secure’
Google is punishing websites for not being HTTPS-compliant. Inevitably, even if your website does not collect data or financial information, if your site retains plain HTTP protocol it will be flagged as Not Secure. In this article, you'll learn what it means to have your site flagged as Not Secure, and why it's absolutely critical to fix it. Spoiler alert: Fat Cat Design can easily fix this for you. A Primer on SSL, HTTPS, and HTTP Before we dive into the details of SSL security and ... [Keep reading...]
Turbocharge Your Business With Client Feedback
With online reviews you can gain customer trust, get found online, and get ahead of your competition. The presence of online reviews can be the difference between your company doing "just okay," and being a rock star. In an earlier article, I wrote about the importance of online customer reviews, and how critical they are to the success of your business. Whether you sell widgets, provide a service, have a brick-and-mortar retail location, or work from a virtual space, today’s ... [Keep reading...]
Tell Me How You Really Feel
Your most valuable business asset is your reputation. Quick List of Sections Overview Reviews Are Critical to Your Rep Online Reviews Can Rock But...what if I get a bad review? Rules for Positive Engagement Reaping the Benefits Next Steps Your company's online reputation, when enhanced with positive customer reviews, can boost SEO, strengthen credibility, lend authenticity, and of course entice new clients and customers to ... [Keep reading...]
Hoarding
Hoarding, purging, and retrieval. I admit it; I'm a hoarder. That is, I hold onto countless elements relevant to my business. I accumulate, cache, amass, stockpile, and maintain files, notes, folders, images, and email threads. If there is a remote possibility for the need to reference information down the road, those pieces of data are funneled to a physical or electronic folder. The one time I drifted from this (overly) rigid standard was a purging expedition prompted by my husband, who ... [Keep reading...]