Having an online presence is a necessity these days, and it goes hand in hand that updating your site with fresh content on a regular basis is essential. Websites are never meant to be a “set it and forget it” marketing tool. An untouched site becomes a stagnant graveyard from a customer’s perspective as well […]
Business and marketing strategies from Fat Cat Design, providing design and marketing services that help companies promote products, services, and branding while raising company visibility.
Google is punishing websites for not being HTTPS-compliant. Inevitably, even if your website does not collect data or financial information, if your site retains plain HTTP protocol it will be flagged as Not Secure. In this article, you’ll learn what it means to have your site flagged as Not Secure, and why it’s absolutely critical […]
With online reviews you can gain customer trust, get found online, and get ahead of your competition. The presence of online reviews can be the difference between your company doing “just okay,” and being a rock star. In an earlier article, I wrote about the importance of online customer reviews, and how critical they are […]
Your most valuable business asset is your reputation. Quick List of Sections Overview Reviews Are Critical to Your Rep Online Reviews Can Rock But…what if I get a bad review? Rules for Positive Engagement Reaping the Benefits Next Steps Your company’s online reputation, when enhanced with positive customer reviews, can boost SEO, strengthen credibility, lend […]
Change your thoughts; change your life. About a year and a half ago, a Facebook post published by someone I follow, Dr. Mark Mincolla, popped into my social media feed. If you’re not familiar with Dr. Mincolla, he is an author and natural health care practitioner who has transformed the lives of thousands of people, […]
Hoarding, purging, and retrieval I admit it; I’m a hoarder. That is, I hold onto countless elements relevant to my business. I accumulate, cache, amass, stockpile, and maintain files, notes, folders, images, and email threads. If there is a remote possibility for the need to reference information down the road, those pieces of data are […]