When changing social media profiles, do it right to maintain that hard-earned traction. Are you thinking about rebranding your professional social media identity? There are many reasons for doing so, but the process entails more than just switching names. The last thing you want is to lose followers, decrease momentum, or confuse your audience. Plan and strategize wisely with these quick and critical tips to ensure you retain your hard-earned social media presence. The last thing you want is ... [Keep reading...]
How to Use Social Media for Business (And Why You Should)
If you’re not using social media for your business, you’re losing out on an effective way to connect with your audience, drive traffic to your website and business, and establish your company brand as a knowledgeable and sought-after resource. Why Your Company Should Be Active On Social Media As referenced in a previous post, your clients and audience are online, and they are using the internet to check you out. That means that your cyber-searching prospective customers are hunting ... [Keep reading...]