Have you encountered a client or customer that is unprofessional, abusive, or disruptive? Makes unreasonable demands? Refuses to take part in your project process and blames you – the provider – for failures? These are toxic clients, and sometimes you need to cut the cord. Identify a toxic client, know when to walk away, and how to proceed professionally.
One Key to Successful Marketing: a Brand Board
Uniform Messaging + Professional Credibility = Customers and Sales. A Brand Board leads to lucrative business communication, represents and reinforces your identity, and maintains brand awareness. When you establish and follow a brand board, you have a blueprint for consistent messaging and marketing across all channels. Otherwise, your marketing is inconsistent, confusing, careless, and unprofessional.
Logo Design 101: What does a logo consist of?
Logo Design 101 · Logo Design 102 · Logo Design 103 Logo design basics Your logo will convey your brand message everywhere, so it’s important to get it right. Free Logo Review What are the basics you need to know to start your logo design process? Whether you design a logo yourself or hire a logo designer, the […]
Why Competition is Good for Your Business
Leverage your competition to win over and retain clients. Competition is not always a bad thing in the business world. Competition can lead to improvement, innovation, and change. It can teach you new techniques, motivate employees, and help you stand out against your competitors.
6 Key Elements to Put on a Website Homepage
Your site’s home page serves as your virtual front door, and the design and content of a successful homepage will convert website visitors into customers and clients, begin the selling cycle, and initiate direct contact. How do you create a site or landing page that converts site visitors into buyers?
Logo Design 102: Simple tips to increase sales + FREE logo review
Your logo can be the first thing potential customers see, and it can make or break your company’s sales. In order to convert your audience into customers, your logo needs 4 simple things: it should reflect your brand, show what you offer, display how you alleviate customer pain points, and demonstrate how you differ from others in your industry.
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