Key content and design tips for creating successful email marketing campaigns. Successful email marketing can be a complex task. Considering how important this marketing channel is, it’s worth taking the time on the front end to get it just right. Establish the company’s tone and voice (in the content and the subject line); pay attention to aesthetics (color, font, and graphics). Take note of the best time of day to send it out to ensure your emails don’t get buried. Read on for useful graphics and full article.
Your MailChimp Content is No Longer Your Own: MailChimp reserves the right to censor your email campaign content. If MailChimp disagrees with your email communication, it can suspend or even deactivate your account, potentially without warning. Here are alternatives to MailChimp for your email marketing efforts.