Uniform Messaging + Professional Credibility = Customers and Sales. A Brand Board leads to lucrative business communication, represents and reinforces your identity, and maintains brand awareness. When you establish and follow a brand board, you have a blueprint for consistent messaging and marketing across all channels. Otherwise, your marketing is inconsistent, confusing, careless, and unprofessional.
Leverage your competition to win over and retain clients. Competition is not always a bad thing in the business world. Competition can lead to improvement, innovation, and change. It can teach you new techniques, motivate employees, and help you stand out against your competitors.
Are you a small business worried about how to maintain client engagement as we circumnavigate coronavirus? Here are simple tips and strategies for ensuring you keep a solid connection to your consumers while adhering to recommended (and mandatory) health and safety protocol. Prefer to watch instead? Here’s the 2-minute video With many small businesses having […]
Do you have a new business in the pipeline? Don’t rush it to market. You’ll have the best chance of succeeding by first ensuring that you have these four essentials elements in place. Table of Contents Thinking of launching a new business? Start here. Your 4-Step Checklist A responsive website A social media presence A […]
With online reviews you can gain customer trust, get found online, and get ahead of your competition. The presence of online reviews can be the difference between your company doing “just okay,” and being a rock star. In an earlier article, I wrote about the importance of online customer reviews, and how critical they are […]
Your most valuable business asset is your reputation. Quick List of Sections Overview Reviews Are Critical to Your Rep Online Reviews Can Rock But…what if I get a bad review? Rules for Positive Engagement Reaping the Benefits Next Steps Your company’s online reputation, when enhanced with positive customer reviews, can boost SEO, strengthen credibility, lend […]