Your site’s home page serves as your virtual front door, and the design and content of a successful homepage will convert website visitors into customers and clients, begin the selling cycle, and initiate direct contact. How do you create a site or landing page that converts site visitors into buyers?
Everything you need to know about why secure website hosting and a website maintenance plan is essential to your business. You’ve invested substantial amounts of time, money, and energy into creating and designing your pristine new website. You love it, your clients love it, and it’s generating business and revenue. You’re not finished with it, […]
With the ascent of mobile device users, and Google’s preference for mobile responsive website design, your website should be mobile-device-friendly in order to satisfy your mobile site visitor as well as Google’s initiative for mobile-first indexing. Trust me – your potential clients prefer a simple, pleasant, user-friendly experience, rather than one that forces them to inconveniently […]
Having an online presence is a necessity these days, and it goes hand in hand that updating your site with fresh content on a regular basis is essential. Websites are never meant to be a “set it and forget it” marketing tool. An untouched site becomes a stagnant graveyard from a customer’s perspective as well […]
Google is punishing websites for not being HTTPS-compliant. Inevitably, even if your website does not collect data or financial information, if your site retains plain HTTP protocol it will be flagged as Not Secure. In this article, you’ll learn what it means to have your site flagged as Not Secure, and why it’s absolutely critical […]
With online reviews you can gain customer trust, get found online, and get ahead of your competition. The presence of online reviews can be the difference between your company doing “just okay,” and being a rock star. In an earlier article, I wrote about the importance of online customer reviews, and how critical they are […]