Uniform Messaging + Professional Credibility = Customers and Sales. A Brand Board leads to lucrative business communication, represents and reinforces your identity, and maintains brand awareness. When you establish and follow a brand board, you have a blueprint for consistent messaging and marketing across all channels. Otherwise, your marketing is inconsistent, confusing, careless, and unprofessional.
Your site’s home page serves as your virtual front door, and the design and content of a successful homepage will convert website visitors into customers and clients, begin the selling cycle, and initiate direct contact. How do you create a site or landing page that converts site visitors into buyers?
Everything you need to know about why secure website hosting and a website maintenance plan is essential to your business. You’ve invested substantial amounts of time, money, and energy into creating and designing your pristine new website. You love it, your clients love it, and it’s generating business and revenue. You’re not finished with it, […]
When changing social media profiles, do it right to maintain that hard-earned traction. Are you thinking about rebranding your professional social media identity? There are many reasons for doing so, but the process entails more than just switching names. The last thing you want is to lose followers, decrease momentum, or confuse your audience. Plan […]
The pros and cons of do-it-yourself website builders How do you decide between hiring a website designer versus building your website using an online, do-it-yourself site builder like Weebly, Wix, Squarespace, webs.com, or Godaddy? As a web design professional, it would come as no surprise that I’m likely to recommend a custom, professionally-designed service for a client’s […]
With the ascent of mobile device users, and Google’s preference for mobile responsive website design, your website should be mobile-device-friendly in order to satisfy your mobile site visitor as well as Google’s initiative for mobile-first indexing. Trust me – your potential clients prefer a simple, pleasant, user-friendly experience, rather than one that forces them to inconveniently […]