How do you grab customer attention and stand out from competitors? With Your Unique Value Proposition Your UVP describes your unique product or services, how they solve customers’ problems, and what differentiates you from other providers. Free UVP Review Your Unique Value Proposition is Your Superpower A few years ago, I was working with a […]
One Key to Successful Marketing: a Brand Board
Uniform Messaging + Professional Credibility = Customers and Sales. A Brand Board leads to lucrative business communication, represents and reinforces your identity, and maintains brand awareness. When you establish and follow a brand board, you have a blueprint for consistent messaging and marketing across all channels. Otherwise, your marketing is inconsistent, confusing, careless, and unprofessional.
Logo Design 101: What does a logo consist of?
Logo Design 101 · Logo Design 102 · Logo Design 103 Logo design basics Your logo will convey your brand message everywhere, so it’s important to get it right. Free Logo Review What are the basics you need to know to start your logo design process? Whether you design a logo yourself or hire a logo designer, the […]
Logo Design 102: Simple tips to increase sales + FREE logo review
Your logo can be the first thing potential customers see, and it can make or break your company’s sales. In order to convert your audience into customers, your logo needs 4 simple things: it should reflect your brand, show what you offer, display how you alleviate customer pain points, and demonstrate how you differ from others in your industry.
Logo Design 103: How to DIY design a logo for your business
Are you seeking to create a company logo without hiring a professional designer? Your logo can be the first thing potential customers see, and it can make or break your company’s brand. Here’s what you need to know about designing a logo that resonates with your audience.