Everything you need to know about why a website maintenance plan is essential to your business. You’ve invested substantial amounts of time, money, and energy into creating and designing your pristine new website. You love it, your clients love it, and it’s generating business and revenue. You’re not finished with it, though. Now is the time to implement website care plan services to keep it running in tip-top condition. Your website should never be 'set it and forget ... [Keep reading...]
Simple Yet Awesome Strategies for Rebranding Social Media
When changing social media profiles, do it right to maintain that hard-earned traction. Are you thinking about rebranding your professional social media identity? There are many reasons for doing so, but the process entails more than just switching names. The last thing you want is to lose followers, decrease momentum, or confuse your audience. Plan and strategize wisely with these quick and critical tips to ensure you retain your hard-earned social media presence. The last thing you want is ... [Keep reading...]
Should You Use a DIY Website Builder for Your Professional Website?
The pros and cons of do-it-yourself website builders How do you decide between hiring a website designer, versus building your own website using an online, do-it-yourself site builder like Weebly, Wix, Squarespace, webs.com, or Godaddy? As a web design professional, it would come as no surprise that I’m more likely than not to recommend a custom web design solution for a client’s online presence. But let’s face it: there are occasions where an individual or business is not in the ideal ... [Keep reading...]
Get Customers (and Google) To Love You With A Responsive Website
With the ascent of mobile device users, and Google’s preference for mobile responsive website design, your website should be mobile-device-friendly in order to satisfy your mobile site visitor as well as Google’s initiative for mobile-first indexing. Trust me - your potential clients prefer a simple, pleasant, user-friendly experience, rather than one that forces them to inconveniently or laboriously hunt, peck, or zoom in order to learn more about your products, services or expertise. ... [Keep reading...]
How to Use Social Media for Business (And Why You Should)
If you’re not using social media for your business, you’re losing out on an effective way to connect with your audience, drive traffic to your website and business, and establish your company brand as a knowledgeable and sought-after resource. Why Your Company Should Be Active On Social Media As referenced in a previous post, your clients and audience are online, and they are using the internet to check you out. That means that your cyber-searching prospective customers are hunting ... [Keep reading...]
5 Essential Reasons Why You Need Fresh Website Content
Having an online presence is a necessity these days, and it goes hand in hand that updating your site with fresh content on a regular basis is essential. Websites are never meant to be a “set it and forget it” marketing tool. An untouched site becomes a stagnant graveyard from a customer’s perspective as well as by search engines indexing the site. But the reasons for regularly publishing fresh website content goes beyond those two basic premises. Let’s explore the key reasons for keeping your ... [Keep reading...]