Are you seeking to create a company logo without hiring a professional designer? Your logo can be the first thing potential customers see, and it can make or break your company’s brand. Here’s what you need to know about designing a logo that resonates with your audience.
Your logo can be the first thing potential customers see, and it can make or break your company’s identity. Here’s why using a logo – a visual graphic – communicates and connects with your target audience. What is a logo? A logo is a visual representation of company, and helps customers identify with you quickly and easily. Think of a logo as a graphic or visual element that quickly communicates your brand or identity to your target audience. A logo can be the first thing potential customers see, and it can make or break a company’s brand. Therefore, a logo should be straightforward, and it should immediately convey the company’s identity, persona, and how it serves customers or consumers.
Your logo will convey your brand message everywhere, so it’s important to get it right. If you are seeking assistance or inspiration for logo design or wish to make your existing logo more appealing or suitable to your brand, read this quick primer on the basics of logos and logo design. What are the basics […]
The pros and cons of do-it-yourself website builders How do you decide between hiring a website designer, versus building your own website using an online, do-it-yourself site builder like Weebly, Wix, Squarespace, webs.com, or Godaddy? As a web design professional, it would come as no surprise that I’m more likely than not to recommend a […]
Having an online presence is a necessity these days, and it goes hand in hand that updating your site with fresh content on a regular basis is essential. Websites are never meant to be a “set it and forget it” marketing tool. An untouched site becomes a stagnant graveyard from a customer’s perspective as well […]
Key content and design tips for creating successful email marketing campaigns. Successful email marketing can be a complex task. Considering how important this marketing channel is, it’s worth taking the time on the front end to get it just right. Establish the company’s tone and voice (in the content and the subject line); pay attention to aesthetics (color, font, and graphics). Take note of the best time of day to send it out to ensure your emails don’t get buried. Read on for useful graphics and full article.
How does outsourcing help your business and what are the advantages? Learn which tasks to offload and which ones to tackle in-house. As a small business owner, you have a lot on your plate. As your business grows, your continued success will require offloading some tasks to others. Free up time and focus on running your business by outsourcing.
Leverage your competition to win over and retain clients. Competition is not always a bad thing in the business world. Competition can lead to improvement, innovation, and change. It can teach you new techniques, motivate employees, and help you stand out against your competitors.