Your site’s home page serves as your virtual front door, and the design and content of a successful homepage will convert website visitors into customers and clients, begin the selling cycle, and initiate direct contact. How do you create a site or landing page that converts site visitors into buyers?
Logo Design 101: What does a logo consist of?
Logo Design 101 · Logo Design 102 · Logo Design 103 Logo design basics Your logo will convey your brand message everywhere, so it’s important to get it right. Free Logo Review What are the basics you need to know to start your logo design process? Whether you design a logo yourself or hire a logo designer, the […]
Are Website Care Plan Services Necessary?
Everything you need to know about why secure website hosting and a website maintenance plan is essential to your business. You’ve invested substantial amounts of time, money, and energy into creating and designing your pristine new website. You love it, your clients love it, and it’s generating business and revenue. You’re not finished with it, […]
Should You Use a DIY Website Builder for Your Professional Website?
The pros and cons of do-it-yourself website builders How do you decide between hiring a website designer versus building your website using an online, do-it-yourself site builder like Weebly, Wix, Squarespace, webs.com, or Godaddy? As a web design professional, it would come as no surprise that I’m likely to recommend a custom, professionally-designed service for a client’s […]
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FlexClip or wave.video: Which is the better online video creator?
FlexClip versus wave.video for online video creation. VIDEO CONTENT is king to engaging social media viewers and followers. We review two popular video creation apps: FlexClip and wave.video so you can enhance your online, social media, and video marketing strategies.
Free and Low-Cost Tools For Creating Social Media Content
How to Create Social Media Content That is Engaging, Easy to Produce, and Affordable. First and Foremost: Consumers Will Investigate You Online. Before initiating contact, consumers and potential prospects will check you out on the internet. That means that to reach and connect with those buyers, you need to produce and maintain original and engaging social media content.
5 tools for creating free social media graphics
Do you need to create social media graphics on a budget? Here are five free social media marketing tools that allow you to easily create images for social media posts to promote your business online and get in front of your target audience. Design graphics for your social media marketing strategy for free. These social […]
5 Steps to Attracting Clients with Your Unique Value Proposition
How do you grab customer attention and stand out from competitors? With Your Unique Value Proposition Your UVP describes your unique product or services, how they solve customers’ problems, and what differentiates you from other providers. Free UVP Review Your Unique Value Proposition is Your Superpower A few years ago, I was working with a […]
One Key to Successful Marketing: a Brand Board
Uniform Messaging + Professional Credibility = Customers and Sales. A Brand Board leads to lucrative business communication, represents and reinforces your identity, and maintains brand awareness. When you establish and follow a brand board, you have a blueprint for consistent messaging and marketing across all channels. Otherwise, your marketing is inconsistent, confusing, careless, and unprofessional.
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