No need to hire a professional photographer or own a professional camera to get great photos. Here are simple techniques for quality photo capture with your smartphone to showcase products and services. The result is a polished and professional representation of your business.
Uniform Messaging + Professional Credibility = Customers and Sales. A Brand Board leads to lucrative business communication, represents and reinforces your identity, and maintains brand awareness. When you establish and follow a brand board, you have a blueprint for consistent messaging and marketing across all channels. Otherwise, your marketing is inconsistent, confusing, careless, and unprofessional.
Logo Design 101 · Logo Design 102 · Logo Design 103 Logo design basics Your logo will convey your brand message everywhere, so it’s important to get it right. Free Logo Review What are the basics you need to know to start your logo design process? Whether you design a logo yourself or hire a logo designer, the […]
Leverage your competition to win over and retain clients. Competition is not always a bad thing in the business world. Competition can lead to improvement, innovation, and change. It can teach you new techniques, motivate employees, and help you stand out against your competitors.
Your site’s home page serves as your virtual front door, and the design and content of a successful homepage will convert website visitors into customers and clients, begin the selling cycle, and initiate direct contact. How do you create a site or landing page that converts site visitors into buyers?
Key content and design tips for creating successful email marketing campaigns. Successful email marketing can be a complex task. Considering how important this marketing channel is, it’s worth taking the time on the front end to get it just right. Establish the company’s tone and voice (in the content and the subject line); pay attention to aesthetics (color, font, and graphics). Take note of the best time of day to send it out to ensure your emails don’t get buried. Read on for useful graphics and full article.