The pros and cons of do-it-yourself website builders How do you decide between hiring a website designer, versus building your own website using an online, do-it-yourself site builder like Weebly, Wix, Squarespace, webs.com, or Godaddy? As a web design professional, it would come as no surprise that I’m more likely than not to recommend a […]
SEO and Search Engine Optimization tools and how to get your business and services to rank in Google and online. From Fat Cat Design, providing design and marketing services that help companies promote products, services, and branding while raising company visibility.
With the ascent of mobile device users, and Google’s preference for mobile responsive website design, your website should be mobile-device-friendly in order to satisfy your mobile site visitor as well as Google’s initiative for mobile-first indexing. Trust me – your potential clients prefer a simple, pleasant, user-friendly experience, rather than one that forces them to inconveniently […]
If you’re not using social media for your business, you’re losing out on an effective way to connect with your audience, drive traffic to your website and business, and establish your company brand as a knowledgeable and sought-after resource. Why Your Company Should Be Active On Social Media As referenced in a previous post, your […]
Having an online presence is a necessity these days, and it goes hand in hand that updating your site with fresh content on a regular basis is essential. Websites are never meant to be a “set it and forget it” marketing tool. An untouched site becomes a stagnant graveyard from a customer’s perspective as well […]
Google is punishing websites for not being HTTPS-compliant. Inevitably, even if your website does not collect data or financial information, if your site retains plain HTTP protocol it will be flagged as Not Secure. In this article, you’ll learn what it means to have your site flagged as Not Secure, and why it’s absolutely critical […]
With online reviews you can gain customer trust, get found online, and get ahead of your competition. The presence of online reviews can be the difference between your company doing “just okay,” and being a rock star. In an earlier article, I wrote about the importance of online customer reviews, and how critical they are […]